City of Paris

Globalization, rising competition and the pressure for cost containment continue to challenge the status quo. Patients are smarter, more engaged. The rules for communicating with doctors are more complex, more restrictive. At the same time, the Internet is encouraging the free flow of information and opening up new avenues for reaching healthcare audiences. That’s why we created the City of Paris website—a place where healthcare marketing and communication professionals can share thinking, gain insights, and spark innovation.

• Excitation

  Innovation gets noticed. So does success. Learn how City of Paris combines traditional tools with innovative approaches to generate success for its clients.

• Transmission

  Find out what healthcare communication experts are thinking and let us know what you think.

  “The Emerging Breed of Healthcare Marketing Service Providers”
  Donna Vetter

  “Should You Ditch the Pitch?”
  Rob Buccino

  “PR Is Getting Complex: Knowing Your Audience Shouldn’t Be”
  Tracy Morris

  “Managing Corporate Identity in the Post-Digital Era”
  Erin Murphy

  “Effective Internal Communications: An Imperative for Successful Brand Management”
  Donna Vetter

• Communication

  Insights come from conversation. Join the discussion and share your thoughts with people who share your interests—whether you agree with them or not.
  Let’s talk.

  New Ways to Work

  Debate in China About Who Should Pay Swine Flu (H1N1) Treatment Costs

  Does China’s Four-Month-Old Outpatient Appointment System Improve Patients’ Access to Doctors?

  China Moves to Reverse Bias Against Hepatitis B Carriers

  Healthcare Reform Redux

  Honing Critical and Creative Thinking Skills