Globalization, rising competition and the pressure for cost containment continue to challenge the status quo. Patients are smarter, more engaged. The rules for communicating with doctors are more complex, more restrictive. At the same time, the Internet is encouraging the free flow of information and opening up new avenues for reaching healthcare audiences. That’s why we created the City of Paris website—a place where healthcare marketing and communication professionals can share thinking, gain insights, and spark innovation.