Get to Know City of Paris
Named after the historic building in downtown Palo Alto, California, that was home to Lena Chow Advertising for ten years, City of Paris is a communication company founded by Lena Chow to meet the specialized needs of biotechnology and healthcare today.
Putting Our Expertise to Work for You
We combine proven marketing communications methods with powerful new interactive tools to create the optimal program for you. We draw on the expertise of a network of seasoned healthcare communication professionals—selected to address your specific needs—to grow your business. We tear down the walls that stand in the way of collaboration and customize agency teams and solutions to deliver your message in the most effective way possible.
What’s New About What We Do
Healthcare is becoming personalized. So are healthcare communications. We help you find communication vehicles to deliver the right message to the right people at the right time, taking product life cycle into consideration. It may be online, print, broadcast or person-to-person, but whatever it is, our goal is to help you create an ongoing dialogue with your customers so that you can establish brands, generate sales, build relationships and garner insights.
We’re Not All Things to All People
Some of our clients are start-up companies with limited internal resources, but they are at a development or commercialization stage that needs full-service corporate or marketing communications support. They rely on us for quick access to top talents in the industry without getting bogged down by structure and process. As their business grows, we offer thoughtful counsel to help them expand resources, including selecting the right agency for their needs.
We also work with established market leaders who are looking for specialized expertise to complement ongoing programs and/or existing agencies. We are good team players and we see the big picture of our clients’ overall marketing needs as we work to fill in the gaps, building on existing resources and leveraging programs already in place.
For specific examples of how these two models have worked for our clients, please contact Lena Chow.
What We Are Good At
We are strong strategists and marketers who believe in good science and clear, compelling communications that make a difference for your brand. We are just as passionate about breakthrough creativity as we are about disciplined analysis and attention to details. When you work with us, you will be working with a team that is tailored to you—to meet your communication needs or to complement your existing resources.
Lena Chow is a strategist, marketer, communicator and entrepreneur with 20-plus years of experience in biotechnology and healthcare. She founded Lena Chow Advertising, one of the top 50 U.S. healthcare agencies and a specialist in transformational products instrumental in shaping the future of biotechnology and healthcare. Euro RSCG Worldwide acquired the agency in 1999, and Lena Chow continued as chairman and chief strategic officer until the fall of 2003. During her tenure, the agency created markets, revitalized brands and increased sales for market leaders and new ventures alike.
Lena Chow is a founder of the Women In Biotechnology Foundation, a member of the Development Board of the Association of Friends of Institut Pasteur, Hong Kong, a member of the Ethics Committee of the Chinese Medical Doctors Association, Beijing, and a member of the External Advisory Board, University of Pennsylvania Institute On Aging.
Lena Chow received her BS in chemistry from the University of Hong Kong and her MBA from Santa Clara University. She did graduate studies in biochemistry at the University of Pennsylvania.