Direct Transmission
Look into the minds of seasoned professionals, and let their experience help you take healthcare communications in new directions.
The Emerging Breed of Healthcare Marketing Service Providers
by Donna Vetter
Those of us who have been around for decades never thought we’d see our industry suffer so severely: Budgets have been cut to the bone, staff has been “right-sized” to a skeleton crew and there are company-wide freezes on hiring //READ
Should You Ditch the Pitch?
by Rob Buccino
One of the ironies of new business is that the agency that typically wins is not necessarily the agency that can do the best work, but the one with the best presenters. //READ
PR Is Getting Complex: Knowing Your Audience Shouldn’t Be
by Tracy Morris
Public relations is getting more complicated . . . With options including social networking sites, blogs, podcasts and, increasingly, paid media, choosing the right mix of communications for a PR campaign can appear daunting. //READ
Managing Corporate Identity in the Post-Digital Era
by Erin Murphy
I didn’t believe Nichols Negroponte during the 1983 IDCA, “The Future Isn’t What It Used to Be.” He said we would be reading our daily news on a flat screen panel. Well, mud on my face. //READ
Effective Internal Communications: An Imperative for Successful Brand Management
by Donna Vetter
Smart brand teams view internal communications as a vital component of success and of equal importance with external communications. //READ